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Marketing Idea

I discovered an interesting marketing tool. It did not generate any immediate book sales, however, my name was circulated throughout the community. I also sold additional E-books which may have resulted from this experience. One of the local banks (National Bank of Highland) allowed me maintain a display in the main lobby of the bank for an entire month. I changed my display three times during this period so it would be noticed by customers who conduct business at that branch each week. I used two foot high science board. It stood at the back of the table. On the board, I had artwork and a paragraph or two from a particular story. Each week, I displayed three stories. In addition, I promoted a multi writer book signing, gave away book marks and promoted the local writing group The Highland League of Writers. When my month ended, I autographed a copy of my book and gave it to the girl at the bank who coordinated the event. I know almost everyone at the bank will read the book instead of buying one, however, as the six tellers and two bank officers talk about the book…good things may happen. The year is now ending. We all have new projects being developed. My advice is to keep writing, after all, it is what we do!

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